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The question is not if interoperability happens, it is whether it
happens via broadcast networks in a way appreciated by consumers or if
the Internet takes over the whole show.

Mass-carry of TV via the Internet (OTT) is still some time away for
India. So, by building on what it already got, the Indian pay-TV
industry can be pro-active in preparing convenience for the consumers.
'Convenience' is rich content selection, low barriers for buying and
acceptable prices. But, convenience can't happen unless the consumer
equipment is interoperable.
Pay-TV needed to be proprietary
In the early years of pay-TV interoperability was not on the agenda of
operators. This simply as it was them that had to do the investment in
the STBs anyway. Also, no regulatory framework was in place for
ensuring that if one operator opened for interoperability, the
competitor could refuse to do the same and thereby gain an advantage.
The pay-TV system (CAS) needs to be proprietary. However, the device
the CAS/DRM security module is included in, does not. Quite the
contrary, it is possible to both implement solid CAS and equipment
interoperability in consumer devices.
The times they are changing
With TV anytime TV anywhere, pay-TV is moving from niche to the
mainstream. It is no longer only the
receive-TV-from-a-broadcast-network scenario represented by the zapper
STB. Pay-TV is now just one of several applications of a Internet
connected flat-screen, and a newcomer on laptops, tablets and
Smartphone.
A pay-TV operator cannot expect to control consumer purchased
multi-application devices. The question for the pay-TV operator/content
provider rather becomes whether or not to offer the content on the
multi-application devices? Device interoperability is a non-issue it is
there.
Also, soon the receive-only zapper STB will be obsolete. Why not have a
(Internet) connected STB when the price is similar and the content much
richer? The receive-only zapper STB will only survive where the
operator takes the full cost of it.
IDTVs and Connected TVs
Flat-screen TVs with integrated tuner and DVB decoder so called IDTVs
have for a while been outselling decoder-less flat-screens. In some
European countries IDTVs have almost 100% market share. The IDTVs
feature several tuners enabling the user to choose between cable,
terrestrial and satellite operators.
Currently IDTVs with Internet connection so called Connected TV, is on
a sharp rising sales trend. The main point of Connected TVs is wider
choice of content taken from both the broadcast TV distributors and
from the Internet. With this expectation, the users will not accept the
device to be stuck with a particular service provider it needs to be
interoperable.
Another main point is indeed IDTV/Connected TVs not requiring (operator
controlled) STBs.
The IDTV/Connected TV shift is driven by the consumer electronics
giants who see proprietary elements as an obstacle to business.
CI is the solution for IDTVs
In Europe where the IDTV concept has developed furthest, the
interoperability aspect is solved by the IDTVs featuring the Common
Interface (CI) slot.
Pay-TV is facilitated by the pay-TV operator promoting a Conditional
Access Module (CAM) that is to be plugged in the CI slot.
The CAM (and possibly a smart card in the CAM) is performing the CAS
security functions otherwise performed by the STB and the smart card.
With CI, the user can get CAMs from different operators and in a
(relatively) convenient way subscribe to services from several TV
distributors in succession or parallel.
With Connected TVs, the CI CAM concept preserves a bridgehead for
broadcast TV distributors to deliver pay-TV services. In other words,
the Connected TV is not 'lost' to Internet pay-TV can still
conveniently be received via broadcast networks.
Security the untouchable argument
The proponents of proprietary consumer devices often file 'security' as
the reason for the consumer devices having to be under the control of
the service operator.
Content security is a deep technology discussion. However, it is
obvious that e.g. the Indian DTH STB interoperability solution with CI
combined with smart card based CAS support embedded in the STB not
weakens content security.
This as the embedded CAS performs its tasks independently of the CI. To
visualize, if the signal is to be processed by the embedded CAS, it
goes untouched via the CAM in the CI slot, while if the signal is to be
processed by CAM in the CI slot, it is untouched by the embedded CAS.
How to rescue and at what cost
Piracy is the exploitation of a weakness in the content protection
chain. Depending on what the particular weakness turns out to be, the
remedy will either imply a soft upgrade or a smart card, CAM or even
STB replacement.
Beyond interoperability, the CI & CAM concept is very powerful with
respect to 'replaceable security': the entire CAS security regime can
be replaced through the issuing of new CAMs.
For example, a (proprietary STB) software CAS having the 'root of
trust' compromised or a (proprietary STB) card based CAS having the
pairing mechanism broken, will require the IDTVs to be denied pay-TV
services or the STBs to be replaced to restore security.
With CI, the remedy is to issue a new CAM only, and the consumer can
continue using the IDTV or STB. This is cheaper and logistically easier
than the alternatives.
Upkeep of CI policy benefits all
By mandating CI for DTH STBs, India was ahead of time in establishing
an interoperable STB platform. Then, in 2003, CI was the only
interoperability concept available.
Despite some initiatives for others, for example the US Downloadable
CAS (DCAS), CI is still the only coherent scheme deployed on a wide
scale.
By not allowing discontinuities in the CI policy, India has, at least
for DTH, a unique opportunity to gain all parties involved:
• Lower thresholds for becoming a subscriber to pay TV services will on
one hand widen the market for operators, on the other increase
competition to the benefit of the consumers.
• By enabling anyone, not only someone, to manufacture and sell
consumer devices, the ultimate effect of competition is lower prices
for the consumer. In turn this increases volume as more people can
afford pay-TV devices and services.
Recommendations
At this stage, it is therefore recommended that India not
only preserves the CI policy for DTH STBs, rather takes a further step
by mandating CI also for other types of STBs and, in line with Europe,
for IDTVs.
With such CI basis in place, one can add CI extensions like CI+ for
wider applications, and support other form factors like micro-SD card
CEA-2040, CI based on microSD.
Glitches in the CI policy may erode this basis for interoperability to
the detriment of both consumers and broadcast pay-TV operators. The
latter may be side-lined by Internet convenience if the broadcast
pay-TV market is split in proprietary fragments.
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